Work MYn Case study

MYn : India’s Super App

A system that brings together consumers, businesses and government on a unified digital canvas to communicate, interact and transact with each other with trust, leading to infinite possibilities!


Industry

Social


Verticals

GTM100


Duration

8 weeks

Background

As a one-of-a-kind super app, MYn has plenty to offer to its consumers such as interest-based feed, commission-free monetization model, end-to-end encrypted chat, audio, and video call features, potentially infinite cloud storage, department specific groups for business communication and collaboration, unique experience of four distinct segregated spaces for contextual interaction.” But we know we would have lost you somewhere around “strive”. So, let’s take you to a simpler and structured understanding of the superpowers of our super app.

Challenges

  • Incorporation of massive product offering that is user-friendly
  • Considering the TG, brand and product should build tones of digestible and understandable content
  • Remind stakeholders how safe, simple and super the app is via intuitive user experience

How did we help them reach their objective?

Research

  1. In collaborative workshops
  2. Interviewing MYn’s customers
  3. Interviewing end-users
  4. Through continuous prototyping

1. In collaborative workshops

we clarified the strategic direction, understood the trends affecting the industry and created a shared vision of what the future holds.

7

User test rounds

3x

Secured funding

5

Co-creation workshops

31

Litres of popcorn eaten

7

User test rounds

3x

Secured funding

5

Co-creation workshops

31

Litres of
popcorn eaten

2. Interviewing MYn’s customers

helped us identify opportunities for new business, and build a backlog of new business model experiments.

3. Interviewing end-users

gave us the ever so crucial understanding of user hopes and needs, which we used to set our design principles and priorities.

4. Through continuous prototyping

we were able to gather feedback from end users, business customers, as well as internal product teams, and iterate our design accordingly.

From vision to launch

Design

The first version of the app was released in July 2021, instantly reaching the number 1 position in on demand apps with a growth rate of 400 downloads a day. Six weeks after the first release, Android is the dominant platform among MYn users and has gained over 100,000+ users today.

From vision to launch

Design

The first version of the app was released in July 2021, instantly reaching the number 1 position in on demand apps with a growth rate of 400 downloads a day. Six weeks after the first release, Android is the dominant platform among MYn users and has gained over 100,000+ users today.

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