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Signals · PULSE30 June 20265 min read

Signals: what is actually shipping inside enterprises right now

A read across the engagements and conversations of the last two quarters — where AI budget is moving, what stalled quietly, and the three shifts we would bet on next.

Thin oscillating waveform with a single bright pulse

This is a working note rather than a survey. It reflects what we are seeing across live engagements in financial services, insurance, retail, healthcare and industrial clients — plus the conversations that did not turn into engagements, which are often more informative.

What is moving

  • Budget has shifted from experimentation to operations. The interesting money is now in workflow-embedded AI with a named cost line it is meant to reduce.
  • Evaluation is becoming a first-class discipline. Teams that shipped in 2025 are now building the harnesses they skipped.
  • Internal-facing tools are outperforming customer-facing ones on measurable return, largely because the failure cost is survivable and the iteration loop is faster.

What stalled

Broad copilot rollouts without a workflow attached. Data platform programmes that were sold as AI enablement and are now judged on their own merits. Anything that required three departments to change behaviour simultaneously.

The pilots that died were not technically worse. They were unowned.

Three shifts we would bet on

  • Agentic workflows will be adopted where the process is already well instrumented, and nowhere else, for at least another year.
  • Procurement will start asking for evaluation evidence the way it asks for security evidence.
  • The design of the human handover — when the system stops and a person takes over — becomes the defining quality difference between competing products.