Work

Real transformation. Measurable outcomes.

16 engagements where AI, design, product and go-to-market decisions converged into business capability — across energy, banking, fintech, government and retail.

Discuss an engagement

Energy / Engineering India 2023

Enersol — Engineering operations transformed through AI-driven insights and decision intelligence.

One source of truth for engineering and commercial performance.

Read the story

Index

Every engagement, one index.

Showing 15 of 15 stories

PillarAll AI Strategy & Transformation Experience Transformation Product Transformation Go-To-Market Transformation Immersive Experience Design

SectorAll Banking & financial services Energy & industry Technology & SaaS Public & healthcare Marketing & retail

A digital experience elevation that connected brand promise to customer interaction.

A sophisticated marketing and technology offering was not matched by the digital experience prospects encountered. The front door needed to reflect the depth behind it.

Marketing / Technology Global 2023

Experience TransformationGo-To-Market Transformation

A predictable, design-led product engine for a high-growth fintech.

A high-growth fintech was moving fast but its product engine was inconsistent. Quality, velocity and stakeholder confidence were starting to diverge.

Fintech India 2023

Product Transformation

India's next-generation trading experience: clarity, speed and trust.

Retail traders expected a modern, mobile-first experience. The incumbent platform felt dated, and the path to a new product was uncertain.

Financial services / Brokerage India 2023

Product Transformation

Market Simplified

A capital-markets platform shipped in two-week sprints.

Building and extending capital-markets products traditionally meant long lead times and heavy engineering overhead. The business needed speed without sacrificing reliability.

Financial services India 2023

Product Transformation

A Netherlands-based venture built from zero on the platform.

A new venture needed to move from concept to validated product fast, with limited runway and no appetite for a large engineering build-up.

SaaS / Venture Netherlands 2023

Product Transformation

A new edge product delivered with platform consistency.

The product team had a strong idea but no repeatable delivery muscle. Early cycles were slow and quality was unpredictable.

Technology India 2023

Product Transformation

An experience product shipped with speed and scale in mind.

The experience product needed to ship quickly, but the team lacked the engineering foundation and release discipline to do it confidently.

Technology / Experience India 2023

Product Transformation

Suraksham Mobility

A mobility safety platform built on reusable foundations.

A safety-focused mobility product needed a reliable engineering backbone and a clean user experience, but the team was starting from a blank sheet.

Mobility / Safety India 2023

Product Transformation

A platform delivered with confidence and speed.

The enterprise platform needed to move from roadmap to release without the usual delays and quality gaps.

Enterprise technology India 2023

Product Transformation

BankingUnder NDA

An AI-led banking concierge that shortened the path to product information.

A regional bank wanted to use AI to make product information and application support easier to find, but early experiments were disconnected from the core product experience.

Banking KSA / GCC 2024

AI Strategy & Transformation

BankingUnder NDA

A conversational mobile banking proof of concept validated across five journeys.

Mobile banking tasks were still form- and menu-driven. The bank wanted to test whether a conversational interface could improve completion and satisfaction.

Banking GCC 2024

Experience Transformation

HealthcareUnder NDA

A referral-to-diagnosis journey cut from twelve weeks to seven days.

Patients were waiting weeks for a diagnosis because the referral pathway was fragmented across departments, systems and manual handoffs.

Healthcare India 2022

Experience Transformation

Financial servicesUnder NDA

A modern mobile trading platform that reduced operating costs and shifted volume to mobile.

A brokerage was running a legacy trading platform that was expensive to maintain and did not match how modern investors wanted to trade.

Financial services India 2021

Product Transformation

BankingUnder NDA

An award-winning mobile banking experience recognised across the GCC.

A tier-one bank in the region needed a mobile banking experience that could compete with global standards and win local recognition.

Banking KSA / GCC 2019

Experience Transformation

Government / Startup ecosystemUnder NDA

A startup ecosystem digital front door that lifted enquiries by nearly a third.

A government-backed startup ecosystem had the programmes and partners, but its digital front door was not converting interest into enquiries.

Government / Startup ecosystem UAE 2023

Go-To-Market Transformation

21

Products launched through the Squaircle operating model.

Squaircle client portfolio

10M+

End users reached by products and platforms we shaped.

Cumulative platform reach

$400M+

Funding raised by clients building with us.

Public and disclosed client raises

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