Strategic
The “think”
- The why & how.
- The curiosity.
- The need to understand the client.
- The way to innovate.
- The defining of what’s possible.
Squaircle Studio
We’re not a consultancy. And we’re not an agency.
We are a
strategic design
company.
Human centric. Business led. Technology enabled.
Scroll ↓Design is just the tip of the iceberg.
Touchpoints
What customers see
Below the waterline · the experience is created here
01
People
The talent and behaviours that deliver every moment.
02
Process
The orchestration that makes the experience repeatable.
03
Technology
The systems and data that enable it at scale.
Design
The “make”
- The crafting.
- The intricate attention to detail.
- The creative problem solving.
- The need to understand the user.
- The manifestation of innovation.
Company
The “who”
- The people.
- The talent to make this happen.
- The passion & drive for what we do.
- The desire to change how things are done.
- Setting standards, not following.
You. Us. Squaircle.
Strategic design is…
The art and science of combining product design to create an amazing brand and user experience, with service design to ensure the organisation can deliver it seamlessly.
Product design · Make
The channel we use to consume the experience: mobile and desktop apps, websites, email, chatbots, dashboards.
Service design · Think
The orchestration of people, process and technology that enables the experience we feel.
Capabilities
What we do
Brand
Strategy, research, identity, activation and culture — from positioning to launch.
Think
- Brand strategy
- Proposition development
Make
- Brand positioning
- Brand architecture
- Brand narrative
Experience
Customer experience, research, innovation and product design that organisations can deliver.
A design thinking approach
A · Don’t know, could beB · Do know, should be
Empathise phase
Discover
Question and challenge the brief.
Synthesis phase
Define
Understand the problem and context, structure findings, form how-might-we questions.
Ideation phase
Develop
First ideas, visions and potential solutions.
Implementation phase
Deliver
Final strategy, validated and made real.
A comprehensive toolkit, informed by data and insight
- XmExperience map
- SmStakeholder map
- PsProblem statement
- EmEcosystem map
- BcBusiness case
- SdService blueprint
- ArArchetypes
- DsDesign system
- CjMJourney map
- BmCBusiness model canvas
- RsResearch
- SsService safari
- TmTarget operating model
- XpExperience principles
- PrFPrioritisation framework
- SbStoryboarding
- VsVision story
- MvpMinimum viable execution
- UsUser stories
- UxUser experience
- UiUser interface
- CtContent
- UtUser testing
- iXpInteractive prototypes
Outcomes
21
Products launched
10M+
Users have experienced our design stacks
$400M+
Raised by our clients
5
Countries represented
6
Years in business
100%
Bootstrapped
Trusted globally. Rooted locally.
Where we work
Proudly made in Madras.
- Dubai
- India
- Singapore
Verticals
Banking & financial services · Brokerage & capital markets · B2B SaaS · Government · Healthcare