01 · Weeks 1–3
Decide
Agree the audience, evidence, priority outcome and route.
The 80/20 Program Sprint
Nine weeks. Clear decisions. A usable release.
A focused timeline for B2B companies preparing to launch, reposition or enter a new market. Senior judgement sets the direction; AI accelerates the agreed execution.
02 · Weeks 4–7
Make
Build, test and refine the agreed commercial proof.
03 · Weeks 8–9
Release
Prepare the work for use, launch and confident ownership.
Week by week
A milestone every week.
01
Decide
Knowledge download
Client: Existing evidence, materials and commercial context.
Squaircle activity
AI-guided intake and senior evidence review.
You leave the week with
Evidence map and open questions.
02
Decide
Leadership alignment
Client: Decision-makers join one focused masterclass.
Squaircle activity
Align the opportunity, priority audience and desired outcome.
You leave the week with
Shared opportunity and audience brief.
03
Decide
Direction agreed
Client: Leadership makes the first decision gate.
Squaircle activity
A 90-minute strategy session resolves the narrative and route.
You leave the week with
Approved positioning, narrative and build brief.
04
Make
System direction
Client: Fast feedback on the first working direction.
Squaircle activity
Translate the brief into the selected route’s structure and language.
You leave the week with
Route concept and content architecture.
05
Make
First build
Client: Working materials, access and subject expertise.
Squaircle activity
Create the first complete expression of the agreed route.
You leave the week with
Working draft across the priority touchpoint.
06
Make
Test and refine
Client: Consolidated review against the agreed brief.
Squaircle activity
Test clarity, usability and commercial coherence.
You leave the week with
Refined route and decisions log.
07
Make
Release decision
Client: Leadership approves the work for release.
Squaircle activity
Resolve agreed revisions and complete the production system.
You leave the week with
Release candidate and approved asset list.
08
Release
Launch and enable
Client: Final access, owners and launch coordination.
Squaircle activity
Prepare assets, templates and the agreed AI workspace for use.
You leave the week with
Launch-ready assets, templates and workspace.
09
Release
Handoff
Client: The team joins recorded enablement and accepts ownership.
Squaircle activity
Handover, guidance and next-step planning.
You leave the week with
Recorded handover, usage guidance and 30-day plan.
One shared sprint
Four routes change the build.
Route 01
Why should customers choose you?
Brand
- Decide
- Audience, positioning and narrative
- Make
- Messaging and usable identity system
- Release
- Guidelines, templates and approved company context
A clear, differentiated brand ready to use.
Route 02
Why should visitors take the next step?
Website
- Decide
- Conversion journey and agreed page scope
- Make
- Page copy, design and build
- Release
- Launch, measurement and handover
A focused website built around one commercial journey.
Route 03
Why should customers use you again?
Product
- Decide
- Priority user journey and success measure
- Make
- Concept, interaction and testing
- Release
- Tested prototype, findings and roadmap
A tested prototype for one priority experience.
Route 04
How will the right customers find and buy you?
Market
- Decide
- Buyer, proposition and launch focus
- Make
- Sales materials and initial campaign assets
- Release
- Activation plan, templates and handover
A market-ready launch system your team can activate.
Boundaries
Decisions keep the sprint moving.
Week 3: leadership approves the audience, narrative and build brief.
Week 7: leadership approves the completed direction for release.
Week 9: your owners receive the assets, recorded guidance and agreed AI workspace.
After handover: a 30-day check-in resolves adoption blockers within the agreed work.
Choose the right boundary