80/20 Program pricing
Three nine-week packages for one company, one priority audience and an agreed commercial outcome. The package changes the breadth of the build—not the discipline.
A strong fit
Not the right shape
Three packages
One priority outcome
$5,500
Starting price · final fixed fee confirmed before kickoff
Best when: You know the most important commercial problem and need one route to resolve it.
One route and one priority outcome. Connected production outside the agreed route is not included.
Discuss FocusedOne route, brought to market
$9,500
Starting price · final fixed fee confirmed before kickoff
Best when: Your primary route needs one connected supporting output to work in the real world.
One primary route plus one named supporting output, confirmed before kickoff.
Discuss ConnectedTwo coordinated routes
$14,500
Starting price · final fixed fee confirmed before kickoff
Best when: You need two parts of the commercial system to move together for launch or repositioning.
Two routes with a shared audience and outcome. It is not an unlimited or embedded engagement.
Discuss ReleaseCompare
| Scope | Focused | Connected | Release |
|---|---|---|---|
| Program routes | One selected route | One primary route | Two coordinated routes |
| Production breadth | Agreed core deliverables for that route | Core route plus one connected supporting output | Expanded release assets across both routes |
| Team continuation | Handover, templates and agreed AI workspace | Expanded templates, handover and agreed AI workspace | Internal rollout enablement and agreed AI workspace |
From call to kickoff
01
Book a 25-minute scoping call to check fit and the likely route.
02
Receive a written proposal with outputs, inputs, timing and fixed fee.
03
Approve the scope, payment and nine-week start date.
04
Begin with the knowledge download and leadership masterclass.
B2B companies preparing to launch, reposition or enter a new market, with leadership ready to focus on one audience and a priority commercial outcome.
The 25-minute scoping call checks fit and identifies the likely route. The written proposal then confirms the package, outputs, responsibilities, timing and fixed fee.
Yes. Every package follows Decide, Make and Release across nine focused weeks. A larger package coordinates more output; it does not remove the decision gates or fixed finish.
You provide evidence and access, join the leadership sessions, give consolidated feedback and make decisions at the end of weeks 3 and 7. The proposal names the people and inputs required.
The sprint includes refinement against the approved brief at the planned review points. A change to the audience, outcome, route or agreed output is a scope change and is priced before work continues.
It is a practical workspace using approved company context, templates and usage guidance for the agreed work. The platform, access and boundaries are confirmed before kickoff.
You own the completed, paid-for assets and guidance created for the engagement. Third-party licences, platforms and pre-existing materials keep their original ownership terms.
The prices shown are starting package prices. Your written proposal confirms the final deliverables and fixed fee before kickoff; work starts only after approval and the agreed payment.
Open-ended production, ongoing retainers, media spend, third-party software, unplanned routes and outputs outside the written scope are not included.
If there is a fit, Squaircle sends a written proposal. Once the scope, fee and start date are approved, we schedule the knowledge download and leadership sessions.
One useful conversation
Bring the business outcome, the decision in the way and the deadline you are working toward.
Book a 25-minute call