Work
An AI-led banking concierge that shortened the path to product information.
A regional bank wanted to use AI to make product information and application support easier to find, but early experiments were disconnected from the core product experience.
ClientConfidential
SectorBanking
RegionKSA / GCC
Year2024
Approach
We designed a conversational concierge pattern grounded in the bank's actual product data and compliance rules, then built a proof of concept that could scale to other journeys.
Outcomes
01
A faster path to accurate product information for customers and staff.
02
Higher quality applications through guided, structured conversations.
03
A reusable conversational pattern for the wider product portfolio.
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