HemNxt · Hem Securities · India
A new-age brokerage brand, website and mobile trading app
Branding, website and a new mobile app UI/UX for Hem Securities' new-age brokerage.
- Brand identity
- Launch website
- Mobile app UI/UX
Client
HemNxt · Hem Securities
Sector
Financial services · Brokerage
Market
India
Year
2026 – Ongoing
Live site
hemnxt.comThe brief
Challenge
Launch a new-age brokerage for Hem Securities and modernise the trading experience around changing investor behaviour.
Squaircle’s contribution
Squaircle partnered with Hem Securities to build HemNxt: the brand, the website and the UI/UX of the new mobile trading app, designed mobile-first.
Brand system
The visual base.
Midnight Violet
#281D49
Nxt Violet
#6D4DDE
Mist
#F6F6FE
Ink
#202020
Brand typeface
Satoshi
Aa Bb Cc 0123456789
Website showcase
Desktop and mobile.
The result
A new-age brokerage brand that launched as one experience across web and mobile.
Impact at a glance
- 01A distinctive brand identity for Hem Securities' new-age brokerage
- 02A launch website built around a clear “Trade faster, invest smarter” promise
- 03Heritage since 1981 reframed as a modern trust signal
- 04A mobile-first trading app UI/UX aligned to the same brand system
- 05One visual and verbal language connecting identity and digital experience
“Squaircle took the time to understand Hem Nxt, our ambitions and the market we’re building for. They translated that understanding into a brand and website that felt clear, distinctive and true to us. The care and consistency they brought connected the identity with the digital experience.”
Megha Jain
Founder, HemNxt
Strategic insights
What we learned.
01
Heritage is a launch asset
Decades of market experience become a differentiator when expressed in a modern, confident voice.
02
Mobile-first is brand-first
For a new-age brokerage, the app is the brand. Identity decisions were tested on the smallest screen first.
03
Clarity builds trust in finance
Simple promises and plain-language pricing reduce hesitation for first-time investors.
04
One system, every touchpoint
Designing brand, website and app together kept the experience consistent from first visit to first trade.
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