Work

A conversational mobile banking proof of concept validated across five journeys.

Mobile banking tasks were still form- and menu-driven. The bank wanted to test whether a conversational interface could improve completion and satisfaction.

ClientConfidential
SectorBanking
RegionGCC
Year2024
Approach

We ran a rapid PoC across five high-volume journeys, measuring task completion, error rates and user confidence before committing to a full build.

Experience TransformationExperienceBankingConversational UXMobile
Outcomes
01

PoC validated across five representative journeys.

02

Shorter task completion times for the tested flows.

03

A pattern library that informed the wider mobile banking redesign.

Next step

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