OneMagnify · Global
Connecting brand promise to digital experience
A clearer path from awareness to qualified engagement, with a design system the team can extend.
- Brand refresh
- Website redesign
- Design system
- HubSpot migration
The brief
Challenge
Bring a global digital transformation and marketing technology offer into one clear, coherent digital presence.
Squaircle’s contribution
Squaircle refreshed the experience architecture, interface language and reusable design system to connect the brand promise with a more unified website.
Brand system
The visual base.
Magnify Blue
#005092
Cyan
#0094B9
Teal
#009F92
Green
#00825C
Slate
#33475B
Brand typeface
OM Gellix
Aa Bb Cc 0123456789
Website showcase
Desktop and mobile.
The result
A smooth global launch with full cross-functional alignment.
Impact at a glance
- 01Refreshed website aligned to the new OneMagnify brand
- 02A unified design system with modular, reusable components
- 03Improved navigation across insights, case studies, services, leadership
- 04Stronger brand narrative around Insight → Impact
- 05Performance optimizations across devices and breakpoints
- 06Flawless HubSpot migration to a new multi-brand account
- 07Minimal-to-zero disruption to ongoing marketing workflows
“The refreshed OneMagnify.com reflects not just our brand, but how we show up for clients. Thank you to the extended team for the exceptional collaboration and delivery.”
Kristen Santos
Head of Commercial Solution, Go To Market
Strategic insights
What we learned.
01
Clarity beats complexity
For global B2B brands, storytelling wins when the navigation and page structure reduce cognitive load.
02
Design systems are business infrastructure
Component libraries future-proof multi-region operations.
03
Migration is transformation
HubSpot migrations require precision, not just movement.
04
Speed + collaboration = excellence
Daily alignment, fast iteration, and transparent communication drastically reduce rework.
Build your next digital transformation with us.
From brand expression to experience design to complex migrations, we help companies shape meaningful, measurable and scalable digital futures.