Banking — Banking case study

ClientConfidential

SectorBanking

RegionKSA / GCC

Year2019

Approach

We led the experience design and build of a new mobile banking platform, focusing on trust, local context and everyday task completion.

Experience Transformation →ExperienceBankingMobile bankingGCC

Outcomes

01

Award-winning mobile banking experience in the GCC.

02

Recognition across the regional banking industry.

03

A reference design for digital banking in the market.

Related work

More in the same transformation pillar.

OneMagnify

A digital experience elevation that connected brand promise to customer interaction.

A sophisticated marketing and technology offering was not matched by the digital experience prospects encountered. The front door needed to reflect the depth behind it.

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Banking

A conversational mobile banking proof of concept validated across five journeys.

Mobile banking tasks were still form- and menu-driven. The bank wanted to test whether a conversational interface could improve completion and satisfaction.

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Next step

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Book an advisory session All work

An award-winning mobile banking experience recognised across the GCC.

More in the same transformation pillar.

A digital experience elevation that connected brand promise to customer interaction.

A conversational mobile banking proof of concept validated across five journeys.

Ready to build your next case study?