5ST3PS · Netherlands
A premium digital presence for a European consultancy
A restrained identity and website helped frame the firm’s strategic advisory offer with greater clarity.
- Brand identity
- Website redesign
- Content structure
Client
5ST3PS
Sector
Consulting · Professional services
Market
Netherlands
Year
2024
The brief
Challenge
Give a European consulting offer the clarity and presence needed to speak to a wider, international audience.
Squaircle’s contribution
The redesign established a focused identity system and a website language built around the firm’s advisory proposition.
Brand system
The visual base.
Deep Teal
#0A5B58
Signal Orange
#F18241
Graphite
#212121
Paper
#F4F4F4
Display
Playfair Display
Aa Bb Cc 0123456789
Text
Figtree
Aa Bb Cc 0123456789
Website showcase
Desktop and mobile.
The result
A premium, academic-grade presence for a leading Dutch Lean Six Sigma educator.
Impact at a glance
- 01A refined identity pairing academic authority with approachable warmth
- 02A redesigned website for Lean, Six Sigma, Agile and Scrum training
- 03Clearer routes to courses, e-learning, the training calendar and enrolment
- 04Awards and accreditations brought forward as visible trust signals
- 05Bilingual Dutch and English experience for a wider audience
Strategic insights
What we learned.
01
Credibility must be visible
Accreditations, awards and ratings work hardest when placed where decisions are made.
02
Structure sells education
Learners choose faster when course types, formats and dates are easy to compare.
03
Premium can be warm
A serif display face and a warm accent made expertise feel inviting rather than distant.
04
Design for both languages
Planning for Dutch and English from the start kept layouts calm in both.
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