Babyshop · Landmark Group Malaysia · Malaysia
Reimagining Babyshop Malaysia's shopping and brand experience
With Landmark Group Malaysia, we reimagined Babyshop's trading and non-trading websites as one brand-new site.
- Website redesign
- E-commerce experience
- Creative design
- Development
Client
Babyshop · Landmark Group Malaysia
Sector
Retail · E-commerce
Market
Malaysia
Year
2024 – 2025
Live site
babyshop.myThe brief
Challenge
Reimagine Babyshop Malaysia's trading (shop) and non-trading (brand) websites as part of Landmark Group's central marketing efforts, across teams in three countries.
Squaircle’s contribution
Squaircle redesigned and developed the brand-new site, collaborating with Landmark's central marketing team in Dubai and the product and technical teams in Malaysia and Indonesia.
Brand system
The visual base.
Babyshop Purple
#562890
Night Plum
#211137
Charcoal
#25232C
White
#FFFFFF
Wordmark
Babyshop rounded script
Aa Bb Cc 0123456789
Interface
Geometric sans
Aa Bb Cc 0123456789
Website showcase
Desktop and mobile.
The result
A brand-new Babyshop Malaysia site, delivered across three regions as one team.
Impact at a glance
- 01Trading (shop) and non-trading (brand) websites reimagined as one experience
- 02A brand-new site designed and developed for Landmark Group Malaysia
- 03Category-led navigation across Baby, Girls, Boys and Toys
- 04A mobile shopping experience aligned with the Babyshop apps
- 05Seamless collaboration between Dubai marketing and Malaysia–Indonesia product and tech teams
“I have had the pleasure of working with Squaircle, spanning website design and creative design, and I can say with confidence that they are one of those rare professionals who truly stands out. What sets Squaircle apart is their depth of engagement. They never approaches a brief superficially. They listens openly, asks the right questions. Above all, what I value most is the trust they inspires. When you hand something to Squaircle, you know it is in good hands”
Bhoomi Lendge
Brand and Marketing Manager, Babyshop, Malaysia
Strategic insights
What we learned.
01
Commerce and brand belong together
Bringing trading and non-trading journeys into one site made the brand easier to shop and easier to love.
02
Central brands need local fit
A regional marketing vision only works when it is shaped with the teams closest to the market.
03
Distributed teams need one rhythm
Clear handoffs across Dubai, Malaysia and Indonesia kept design and development moving together.
04
Imagery does the selling
Warm, real family photography and simple categories let parents find what they need faster.
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